Here is the Sun doing their bit to help the poor.
https://www.thesun.co.uk/money/21112151/builder-easy-cheap-insulation-tip-savings/
' If you cannot afford to use your fireplace block it up. 40% of that none used heat is disappearing straight up the chimney.'
Can the Express beat that? Most probably.
Might be cynicism but the creation of 'levelling up' always felt like something out of the marketing department.